About Us.
Our Legacy
35+ Years of Fieldwork, Built for What’s Next
They require the right participants, seamless logistics, and a behind-the-scenes team that anticipates every detail. That belief sparked the creation of one of the industry’s first in-house fieldwork project management teams—a rare move at the time, and one that changed how research got done.
Today, FieldiQ carries that legacy forward with modern tools, fresh energy, and the same commitment to making qualitative research easier, smarter, and more effective.
Why We Exist
Let Researchers Focus on Insights—We’ll Handle the Rest
We exist to take the operational weight off your shoulders—from participant recruitment to logistics to in-field support—so you can stay laser-focused on what matters: creating space for powerful, meaningful conversations that drive brands forward.
The FieldiQ Difference.
Why It Matters
Powering Great Research Behind the Scenes
At FieldiQ, we know that a flawless recruit and a well-run session make all the difference. We are strategic, experienced partners invested in the success of your research from start to finish. Our team’s deep experience means we don’t just anticipate problems—we prevent them entirely.
What We Do
Qualitative Fieldwork Services, Simplified
We handle every detail that drives successful qualitative fieldwork—finding the right participants; managing timelines and troubleshooting to keep projects on track; aligning screeners and schedules to your specs; and coordinating venues and technology for in-person, virtual, or hybrid setups.
Meet FieldiQ
Born in 2025, Backed by Decades of Experience
After 36 years of successfully running fieldwork under the IIM banner, we launched FieldiQ — a dedicated division focused exclusively on doing what we do best: making research run smoothly. FieldiQ isn’t a new team—it’s the same trusted experts with a refreshed name and mission.