Success Stories.
Real Results.
Pandemic-Proof Research: Behind the Scenes of Coffee Creamer Innovation
PANDEMIC-PROOF RESEARCH
Behind the Scenes of Coffee Creamer
Demonstrating adaptability, innovation, and excellence, FieldiQ delivered exceptional market research execution despite challenging circumstances.
Challenge
A leading coffee creamer brand needed to uncover in-depth insight into how consumers interact with their product. The goal? Recruit precisely targeted participants using an innovative algorithm and capture their coffee preparation rituals—all while ensuring in-home sessions were conducted safely during the pandemic.
Objectives
The mission was to record detailed video footage of participants as they prepared their coffee, documenting every unique step of their process. With the pandemic in full swing, participant safety was a top priority throughout the project.
Approach & Methodology
To meet these demands, FieldiQ designed a tailored market research recruitment screener incorporating advanced algorithmic targeting to identify the ideal participant segments.
- In-Home Execution: The team meticulously planned each visit, equipping our moderators and videographers with detailed protocols and PPE to ensure participant and team safety.
- Outdoor Adaptation: Following the in-home interviews, we arranged for follow-up discussions in outdoor or garage spaces, maintaining a safe and comfortable environment for everyone involved.
RESULTS & INSIGHTS
Over 20 in-depth interviews were successfully conducted across two major markets. The project culminated in a compelling highlight reel that brought the coffee preparation rituals to life. These insights provided actionable clarity on consumer behaviors, helping the brand craft more engaging product narratives and marketing strategies.