DISCOVER THE POWER OF

Seamless Market Research

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Welcome to FieldiQ™

At FieldiQ™, we specialize in providing qualitative research support that simplifies every step of your project. Whether you’re an independent market researcher, agency, or corporate entity, we offer high-quality participant recruitment services and research project management that allow you to focus on delivering insights, not logistics.

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Why Choose FieldiQ™?

Decades of Qualitative Research Expertise
Our team brings years of qualitative research expertise, ensuring seamless project execution from participant recruitment to final insights. We focus on the details, so you can concentrate on uncovering valuable insights.

High-Quality Participant Recruitment
Our recruitment process for focus groups and in-depth interview recruitment is designed to source participants who meet the specific needs of your study. With proprietary screeners, we ensure rich qualitative data collection that leads to meaningful insights.

Comprehensive Research Project Management
We offer full-service qualitative research support that includes research project oversight, fieldwork management, and research study coordination. From logistics to recruitment, we handle every detail to make sure your qualitative studies run smoothly.

Core Services

Our Core Services

Tailored Recruitment Strategies for Qualitative Studies
From B2B and B2C research to healthcare research, we offer customized recruitment strategies to ensure that every participant is a perfect fit for your qualitative methodologies.

Seamless Research Project Coordination and Leadership
We excel in research project leadership, handling everything from initial setup through research execution. Our expertise in logistics management ensures a smooth process, whether you’re running focus groups, in-depth interviews, or large-scale participant recruitment.

Strategic Research Design and Market Insights
As thought leaders in the market research industry, we use our extensive knowledge to help you develop efficient qualitative research methodologies. We partner with you to design studies that meet your specific research needs and deliver impactful insights.

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Benefits of Partnering with FieldiQ™

  • Stress-Free Research Support: We handle every aspect of research project management so you can focus on moderating and delivering insights.
  • Participant Quality Assurance: Our recruitment for qualitative research ensures that each participant is carefully vetted to meet your study requirements.
  • Flexibility and Expertise: Our tailored recruitment services and strategic research design adapt to the needs of each project, whether it’s B2B, B2C, or healthcare research.
  • Comprehensive Qualitative Research Solutions: From recruitment to qualitative data collection, our services cover all aspects of your project, ensuring successful research outcomes.

Ready to Elevate Your Research?

Let FieldiQ™ handle your qualitative research support needs, from participant recruitment to seamless research project facilitation. Our expertise in qualitative research methodologies and best practices in participant recruitment ensure you deliver the highest quality insights to your clients.

Case Study: Success Story

Pandemic-Proof Research: Behind the Scenes of Coffee Creamer Innovation

Demonstrating adaptability, innovation, and excellence, FieldiQ™ delivered exceptional research execution despite challenging circumstances.
Coffee
Challenge
A leading coffee creamer brand needed to uncover in-depth insight into how consumers interact with their product. The goal? Recruit precisely targeted participants using an innovative algorithm and capture their coffee preparation rituals—all while ensuring in-home sessions were conducted safely during the pandemic.

Objectives
The mission was to record detailed video footage of participants as they prepared their coffee, documenting every unique step of their process. With the pandemic in full swing, participant safety was a top priority throughout the project.

Approach & Methodology
To meet these demands, FieldiQ™ designed a tailored recruitment screener incorporating advanced algorithmic targeting to identify the ideal participant segments.

  • In-Home Execution: The team meticulously planned each visit, equipping our moderators and videographers with detailed protocols and PPE to ensure participant and team safety.
  • Outdoor Adaptation: Following the in-home interviews, we arranged for follow-up discussions in outdoor or garage spaces, maintaining a safe and comfortable environment for everyone involved.

Results & Insights

Over 20 in-depth interviews were successfully conducted across two major markets. The project culminated in a compelling highlight reel that brought the coffee preparation rituals to life. These insights provided actionable clarity on consumer behaviors, helping the brand craft more engaging product narratives and marketing strategies.