Success Stories.
We deliver expert qualitative research support that streamlines your project and drives meaningful insights. Our clients consistently achieve deeper insights, better outcomes, and real results through our collaborative, expert-driven approach.
Real Results.
Building a Bridge to Insight: A Year-Long Consumer Panel Journey
BUILDING A BRIDGE TO INSIGHT
A Year-Long Consumer Panel Journey
Recruiting a dedicated audience for a year-long research panel required strategic planning to engage passionate participants.
Challenge
Recruiting a target audience willing to actively engage in diverse activities and commit to a year-long research panel required careful planning and innovative market research recruitment strategies.
Objectives
The goal was to identify highly engaged participants passionate about the subject matter and eager to fully immerse themselves in the market research process, providing meaningful feedback throughout the year.
Approach & Methodology
FieldiQ™ employed a multi-step approach to build and sustain engagement:
- Targeted Market Research Recruitment
- A tailored screener was developed to identify participants who demonstrated strong interest and alignment with the research subject and brands.
- Digital Diary Introduction
Over a 3-day period, participants completed:- “Getting to know you” videos to showcase their personalities and perspectives.
- Exercises exploring their relationship with the category and brands, offering early insights into their engagement levels.
- Participant Mixer
- A casual mixer allowed for face-to-face or virtual interactions between participants, consultants, and the client team.
- This setting enabled clients to select final panelists based on their compatibility, engagement, and feedback.
- Ongoing Engagement
The selected panel participated in various activities, including:- Monthly or bi-monthly online sessions.
- In-person dinner groups for deeper discussions.
- Special exercises tailored to the project’s evolving needs.
RESULTS & INSIGHTS
This robust, phased approach resulted in:
- Comprehensive Understanding: Sustained engagement offered unparalleled insights into consumer behaviors, needs, and preferences over time.
- Deep Connections: The mixer and ongoing activities fostered authentic relationships between participants and the client team.
- Actionable Feedback: Clients gained rich, longitudinal data to refine products, strategies, and marketing efforts with confidence.
By bridging short-term feedback with long-term engagement, FieldiQ™ set the stage for truly transformative consumer insights.